Filmmaker Drew Hyttenrauch seized a unique opportunity to produce a significant project and shed light on a growing necessity within the Down syndrome community, a cause close to his heart as he cares for his sister. The pair recently collaborated in Windsor, Ont., to create a commercial for a Canadian Down Syndrome Society (CDSS) campaign during Down Syndrome Week.
The commercial addresses the challenges faced by individuals with Down syndrome as they age, emphasizing the need for specialized care. The CDSS aims to raise funds for a tailored training program to bridge the healthcare gap and provide better support for this community.
Down syndrome is a genetic condition associated with an extra copy of chromosome 21, affecting over 22,000 individuals in Canada. Health concerns for those with Down syndrome may include heart conditions, gastrointestinal issues, thyroid disorders, and respiratory infections.
Drew and Natalie Hyttenrauch, both in their 30s, are personally invested in this cause due to their own health and aging considerations. Drew, who runs a production company in Windsor, found this project particularly rewarding and meaningful, given his sister’s condition and their shared journey ahead.
The commercial features individuals with Down syndrome in ordinary settings, showcasing their everyday activities like socializing in coffee shops or going to work. The video received local support, yet Drew ensured it rivaled productions from larger cities.
The campaign received positive feedback for its authentic portrayal of individuals with Down syndrome thriving in various aspects of life. Despite feeling a bit self-conscious about her acting, Natalie Hyttenrauch, supported by her personal care worker Natalie Hall, delivered a commendable performance in the commercial.
Overall, the project has not only raised awareness but also encouraged discussions on the importance of tailored healthcare services for individuals with Down syndrome. It has been a significant and rewarding endeavor for Drew Hyttenrauch and his team, resonating deeply with their personal experiences and aspirations for greater inclusivity and support for the Down syndrome community.