Ontario has confirmed that Crown Royal will continue to be stocked in the province’s liquor stores following an agreement with Diageo, the parent company, which involves an investment of nearly $23 million in the alcohol and agriculture sectors. However, despite this deal, concerns remain for workers facing job losses in Amherstburg.
Last year, Diageo announced the closure of its Amherstburg bottling plant in southwestern Ontario, leading to the impending layoff of nearly 200 employees by the end of February. Premier Doug Ford emphasized that the funding will enhance provincial supply chains and provide support to the local community in Amherstburg and its surroundings.
Acknowledging the significance of protecting Ontario workers, Ford stated, “By standing firm in our plan, we’ve secured nearly $23 million in investments for Ontario.” As part of the agreement, Crown Royal will continue to be available through the LCBO.
A spokesperson from Diageo expressed gratitude for the leadership and collaboration with Premier Ford’s team in resolving the situation. While a portion of the investment is allocated to Amherstburg, the majority of the funds are designated for the alcohol and agriculture sectors across the province.
Invest WindsorEssex is set to receive $500,000 for economic development in Amherstburg and another $500,000 for community projects benefiting the residents. The organization is collaborating with the community to identify strategies that align with Amherstburg’s economic needs for sustainable growth.
Furthermore, Diageo’s investment includes $11 million for purchasing grain spirits from Greenfield in Johnstown to support local production in eastern Ontario. The company will also allocate substantial funds for new packaging, Ontario-based marketing, exploring a new canning facility, and supporting organizations in the agriculture sector.
The province, through Minister of Finance Peter Bethlenfalvy, emphasized its commitment to safeguarding jobs and strengthening industries. Despite the positive outlook conveyed by the agreement, Amherstburg Mayor Michael Prue expressed disappointment, highlighting the need for more direct benefits to local workers.
With ongoing efforts to attract new companies to the bottling facility and concerns over job losses, the town of Amherstburg faces challenging times. The impact of these developments on the local community remains a significant concern as efforts continue to secure opportunities for economic growth and job retention.