Bad Bunny, the renowned Latin trap and reggaeton artist, is set to headline the Apple Music Super Bowl halftime show next year, as announced by the NFL in collaboration with Apple Music and Roc Nation during the halftime of the Green Bay Packers versus Dallas Cowboys game.
Expressing his gratitude, Bad Bunny stated, “What I’m feeling goes beyond myself. It’s for those who came before me and paved the way for my success. This is for my people, my culture, and our history.” The Puerto Rican superstar, known for his recent successful Puerto Rico residency drawing over 500,000 fans, is leading the nominations at the upcoming Latin Grammys.
With hit albums like “Un Verano Sin Ti” and a strong presence on streaming platforms, Bad Bunny has solidified his position as one of the most-streamed artists globally. Additionally, he is scheduled to host “Saturday Night Live” on October 4, adding to his list of accomplishments.
Acknowledging Bad Bunny’s impact, Roc Nation founder Jay-Z remarked, “What Bad Bunny has done for Puerto Rico is truly inspiring, and we are honoured to have him on the world’s biggest stage.” The Grammy-winning artist has also made a mark in the film industry and fashion world, elevating Latin music to new heights.
The Super Bowl halftime show, set to take place at Levi’s Stadium on February 8 in Santa Clara, Calif., will be co-executive produced by Roc Nation and Emmy-winning producer Jesse Collins, with acclaimed director Hamish Hamilton at the helm. NFL’s senior vice-president of global event production, Jon Barker, praised Bad Bunny’s ability to bridge genres and audiences, making him a fitting choice for the prestigious event.
Apple Music and Beats vice-president Oliver Schusser highlighted the significance of Bad Bunny’s music in pop culture, anticipating an unforgettable show. The NFL’s previous standout halftime performance by Kendrick Lamar and SZA in New Orleans set a viewership record, surpassing even Michael Jackson’s iconic show.
As anticipation builds for Super Bowl LX, following speculation about Taylor Swift potentially headlining, NFL Commissioner Roger Goodell remained tight-lipped on the matter. Swift, who recently got engaged to Kansas City Chiefs’ tight end Travis Kelce, has been a familiar face at Chiefs games, fueling rumors about her possible involvement in the halftime show.