Martha Reynolds, a conscious shopper, is mindful of product origins whether at the grocery store or the NSLC in Halifax. Opting to avoid American goods, she has shifted from buying bourbon to scotch whisky and embraced local alternatives like Nova Scotia wines, praising their quality. With provinces like Nova Scotia refraining from selling American alcohol in response to the U.S.-initiated trade war, coupled with consumers like Reynolds choosing local options, the American alcohol industry continues to suffer.
Chris Swonger, the president of the Distilled Spirits Council of the United States, lamented the impact of these actions on the industry, citing a 63% decline in exports to Canada last year. The boycott of U.S. alcohol in several Canadian provinces played a significant role in the 3.8% overall decrease in American alcohol exports globally. Additionally, whisky producers expedited shipments to the EU in late 2024 due to tariff threats, further affecting exports.
Although the NSLC temporarily removed American alcohol from shelves as part of the trade war response, sales have dwindled since then. The definition of American products excluded certain items like Budweiser brewed at the Oland Brewery in Halifax and Southern Comfort produced in Montreal. The NSLC plans to disclose remaining American product details with its year-end financial results in June.
Swonger acknowledged the strained relations between the American and Canadian governments and expressed hope for amelioration. Despite initial demand for American products, sales have tapered off, reflecting the impact of the boycott. The industry is optimistic for a resolution to the ongoing trade tensions.