Ford announced on Tuesday that its auto sales in the U.S. for 2025 saw an increase, driven by strong consumer demand for hybrid models and affordable pickup trucks, which helped offset the decline in electric vehicle sales. The company reported a six percent rise in annual sales to 2,204,124 vehicles, up from 2,078,832 the previous year. Ford’s fourth-quarter sales also showed a 2.7 percent increase compared to the same period last year.
Describing it as the best annual sales and fourth-quarter performance since 2019, Ford highlighted the positive outcome amid a challenging year for the automotive industry, which faced issues such as tariffs and the elimination of the $7,500 U.S. electric vehicle tax credit.
Ford attributed its sales growth to the popularity of its affordable base vehicle models, with consumers opting for budget-friendly options to navigate the industry’s high pricing landscape. The company noted that hybrid vehicle sales surged by nearly 22 percent to 228,072 units, while sales of the compact Maverick truck increased by around 18 percent to 155,051 units.
Andrew Frick, Ford’s head of gas and electric vehicle operations, emphasized the significant role of Maverick sales in enhancing market affordability. The Ford F-series truck recorded 828,832 sales, marking an 8.3 percent increase, while the Ford Pro Transit van set a new annual sales record.
In a strategic move, Ford announced plans to discontinue several electric vehicle models, including the fully electric F-150 Lightning, in favor of a model that utilizes a gas engine to recharge the battery. Additionally, the next-generation electric truck known as the T3 and planned electric commercial vans will be scrapped.
The shift in Ford’s product lineup reflects broader industry trends and responses to policy changes, including those implemented during the previous administration. Despite challenges, Ford’s sales performance in 2025 demonstrated resilience and adaptability in meeting consumer preferences and market demands.