Indigenous tourism operators in Canada are expressing concern about their future due to a significant decline in the number of American visitors amid political tensions between Canada and the U.S. The Indigenous tourism sector has experienced substantial growth in recent years, attracting travelers seeking unique experiences and a deeper understanding of Indigenous culture.
A recent report by the Conference Board of Canada revealed that the Indigenous tourism sector generated approximately $3.7 billion in revenues in 2023, contributing $1.6 billion directly to Canada’s GDP. However, the industry is now facing potential job losses and financial setbacks.
Dean Werk, the owner of Great River Fishing Adventures operating in British Columbia, disclosed a loss of around $250,000 this season since the onset of the U.S. trade dispute initiated by President Donald Trump. Werk emphasized the detrimental impact on all Indigenous tourism businesses in Canada, referring to the situation as tragic.
The Indigenous Tourism Association of Canada conducted a survey in April, indicating that nearly 70% of Indigenous tourism operators catering to American clients reported a drop in bookings. Keith Henry, the association’s president and CEO, highlighted that American tourists contribute up to 35% of the total revenue for Indigenous tourism operators, estimating potential industry losses of up to $500 million this summer.
Talaysay Campo, co-owner of Talaysay Tours offering nature walks in British Columbia, shared that corporate groups totaling 1,000 American guests have canceled bookings for the summer season. Campo expressed sadness over the loss of long-established relationships, noting a significant drop in sales and revenue from American visitors.
While the federal government is closely monitoring the situation’s impact on the tourism sector, it acknowledged the increase in American visitors to Canada in the first quarter of 2025. Additionally, the government has allocated $20 million to support over 330 Indigenous tourism businesses through the Indigenous Tourism Fund, with a portion of the Tourism Growth program dedicated to Indigenous-led initiatives.
Despite the challenges faced by many Indigenous tourism businesses, Klahoose Wilderness Resort, owned by the Klahoose First Nation in Desolation Sound, British Columbia, reported a 40% growth in the Canadian market over the past year. Chris Tait, the resort’s tourism manager, attributed this growth to the current global climate, with more people opting for local travel experiences.
While the industry is exploring opportunities in other international markets, Henry emphasized the importance of the U.S. market and the need to retain American visitors. He expressed concerns that domestic tourism may not fully compensate for the loss of American clientele, underscoring the industry’s commitment to maintaining a strong presence in the U.S. market.