LeBron James made a significant announcement that turned out to be a promotional reveal. The basketball star hinted at sharing news on Tuesday, a nod to his historic announcement in 2010 when he joined the Miami Heat. Originally planned for noon Eastern time, the announcement by Hennessy, a brand James has been associated with, was made public 90 minutes earlier due to a change in James’ training schedule.
In a video clip, James revealed his partnership with Hennessy V.S.O.P, echoing his past announcement about joining the Heat. Hennessy disclosed plans to release a special orange bottle featuring James’ name and his signature gesture, symbolizing his “King James” nickname. The brand highlighted this collaboration as a creative reunion and celebration of shared cultural heritage.
Leading up to the announcement, James teased the campaign on social media, hinting at a significant decision. The video showed him approaching a chair, reminiscent of his previous announcement setup. Speculation ran rampant on social media, with many speculating about his future in the NBA as the league’s oldest player and potential retirement plans.
The anticipation led to a surge in ticket prices for the Lakers’ final regular-season game as fans speculated about James’ future. Ultimately, it was revealed that James’ “decision” was his participation in an advertising campaign. “I like my decision,” James stated at the conclusion of the ad.