A new initiative called “Preserve Duck Lake” has been launched to safeguard the traditional name of a historic town. The movement was triggered by a recent proposal from the town’s mayor to sell the naming rights of the community, situated approximately 80 kilometers northeast of Saskatoon. Duck Lake derived its name from the First Nations term “See Seep SaKayegan,” which translates to the abundance of migrating ducks in the area during spring and fall.
The town gained prominence as the focal point of the 1885 Battle of Duck Lake, a significant event in the Northwest Resistance led by Louis Riel. Residents, led by Adam Carriere, initiated the Preserve Duck Lake campaign to oppose the renaming proposition. They have garnered substantial support through an online petition, emphasizing the preservation of Duck Lake’s rich Métis heritage and identity for future generations.
Concerns have been raised regarding potential repercussions of a naming rights deal with a private entity, including financial burdens on residents for signage and rebranding costs if commitments are not upheld. Organizers are planning to advocate for a community vote on the matter at the council level.
Former mayor Denis Poirier, a longstanding resident of Duck Lake, has also backed the movement, emphasizing the town’s historical significance and the logistical challenges and expenses associated with a name change for residents and neighboring communities.
Marketing expert Marvin Ryder, from McMaster University, noted the rarity of towns selling their names, citing precedents in the United States. He questioned the practicality of the mayor’s proposal, suggesting it may be more of a publicity stunt than a viable solution for infrastructure funding. Ryder emphasized the importance of exploring alternative avenues to support smaller communities in addressing their infrastructure needs.
While acknowledging the creative aspect of the idea, Ryder cautioned against its feasibility, highlighting the potential risks and implications of such a drastic measure. The community remains hopeful that collective action and advocacy efforts will influence decision-makers to preserve Duck Lake’s cherished identity and history.