The popularity of budget-friendly meals is on the rise as consumers face high food prices and look for affordable dining options. Referred to as “struggle meals,” these dishes are inexpensive and straightforward, often utilizing low-cost ingredients or items commonly found in pantries.
Online platforms like Reddit and TikTok have seen discussions and demonstrations of these economical meals, with suggestions ranging from enhancing cheap ramen packs to creating playful hot dog dishes. Food bloggers and influencers have also shared their versions of “struggle meals” recipes, highlighting the simplicity and deliciousness of these budget-friendly dishes.
One notable example of this trend is the increased sales of Hamburger Helper, a boxed pasta meal introduced in 1971. Recent reports indicate a 14.5% sales surge in the U.S., attributed to market conditions such as inflation, rising beef prices, and economic uncertainties impacting households.
Similarly, various food products have experienced sales growth in both the U.S. and Canada, including boxed macaroni and cheese, dry dinner mixes, prepared chili, and rice. Statistics from Canada show a 10.4% increase in sales of packaged frozen and dry goods between 2023 and 2025, reflecting the shift towards more affordable food options.
Experts highlight the broader implications of the “struggle meal” trend, underscoring issues of food insecurity and financial constraints faced by many individuals and families. Rising food prices, coupled with economic challenges, have led people to prioritize cost-effective meals over fresh and more expensive ingredients.
As the term “struggle meal” gains traction in online searches and social media discussions, concerns are raised about the nutritional value of these affordable food choices. The emphasis on processed and inexpensive foods, while addressing immediate budget constraints, raises questions about long-term health implications and access to balanced diets in times of economic uncertainty.