Toronto romance writer Lily Chu employs an innovative “audio edit” technique by having her computer read her manuscripts aloud while she engages in daily activities, aiming to enhance the immersive experience for listeners. Chu, known for releasing her novels as audiobooks before print versions, caters to the growing demographic of multitasking audiobook consumers, as indicated by a recent study by BookNet Canada.
Chu’s debut novel, “The Stand-In,” was initially published as an audiobook by Audible before being printed. This success led to a continued partnership with Audible, with her latest release, “Just Kiss Already,” marking her sixth book released in an “audio-first” format. The romance genre, particularly in audiobook form, has witnessed a surge in popularity, driven by factors such as the desire for escapism, increased multitasking habits, and the need for emotional engagement.
According to Diana Dapito, Audible’s head of global consumer content, romance stands out as one of the fastest-growing genres on the platform in Canada, with a substantial portion of listeners favoring it. The preference for audiobooks in Canada has also seen a significant increase, doubling from eight percent in 2020 to 16 percent in 2025, according to BookNet Canada’s research.
Amanda Cupido, an executive podcast adviser, highlights the pivotal role of audio content in fostering connections and alleviating feelings of isolation, especially during the pandemic. Romance audiobook narrator Angelina Rocca emphasizes the importance of skilled narration in creating a cinematic experience for listeners, focusing on elements that enhance women’s perspectives and pleasures within the stories.
Despite historical stigmas surrounding romance novels, Sarah Wendell from Smart Bitches, Trashy Books emphasizes the genre’s appeal and the privacy that immersive audio formats offer to readers. The current popularity of romance audiobooks has led to a more accepting environment for fans of the genre. Additionally, Lizz Kidd, a bookstore employee at Hopeless Romantic Books in Toronto, praises audio subscription services for providing a diverse range of erotica and romance options, allowing listeners to explore sensuality at their own pace.
In conclusion, the growing trend of audiobook romance consumption reflects a cultural shift towards embracing diverse storytelling formats and the exploration of intimacy and pleasure through audio experiences.